CLSC Workshop 2018

Technology Forward! Behavior Backwards?

Penn State Smeal College of Business &  BI Norwegian Business School in cooperation

Closed loop supply chain management (CLSC) is how to maximize value creation over the entire life cycle of a product. Technology is now providing some extraordinary prospects to leap forward in terms of circular economy/sustainability/closed loop supply chains. However, experience from many areas shows that technology is the easier part – changing behavior is more difficult: Technology implementation is challenging and may keep sustainability and circular economy from reaching its (full) potential.

A key challenge in closing the loop of materials is the sorting quality from users of products (quality of inputs) and identification of materials for secondary markets (quality of outputs). To confront these challenges private and public sector work with both technological solutions and influencing behavior. Hence, this year’s agenda on “Technology forward! Behavior backwards?”.

Practical information

  • Time:Friday, 07 September 2018 08:00 - Saturday, 08 September 2018 16:00
  • Place:BI - campus Oslo, Auditorium B2-060
  • Contact:Bente Flygansvær (

Hotel Radisson Nydalen for 1495,- NOK pr.night from September 6-7th or/and September 7-8th. The deadline to book hotel is August 1st. We have a reservation of 60 rooms at this special rate until August 1st.  

Go to the hotel by using the airport train to Oslo S (Oslo Central station), and from there get the underground (T-bane) to Nydalen station (# 4 and 5 Westbound). The hotel is just above the underground and across the street from the school. Further details will be distributed in August.


  • Time
  • Title
  • Speakers
  • Thursday Sept 6th

  • Welcome gathering at BI

  • An OSLO experience and evening reception

  • Friday Sept 7th

  • Coffee and registration

  • Welcome to BI

    Chair: Associate Professor Bente Flygansvær

  • Session 1 - Sorting and recycling challenges in the circular economy

  • Session 1a: Technology forward – sensor and sorting technology at TOMRA

    TOMRA presents their sensor-based solutions, including those used for sorting various types of waste as well as those employed in reverse vending machines. As the world leader in the recycling industry, TOMRA has more than 90,000 installations in over 80 global markets. With over 50% of the market share worldwide, TOMRA has both the technology and industry knowledge to meet requirements in an increasingly complex market.

  • Session 1b: Behavior backwards – sorting and recycling behavior

    Sorting and returning behavior has proved to be a challenge, in spite of that most people highly support recycling. Thus, we face the intention-action gap in recycling. People report that they are positive, but do not perform accordingly. Why is this the case? In this session we want to discuss this recycling paradox.

  • Lunch

  • Session 2 - Technology and behavior in the Norwegian WEEE collection networks

    The WEEE area experience technological developments both in products and for the collection system, that provide new opportunities and challenges. In this session we will hear about the latest technological developments in this area.

    We will also discuss the corresponding behavioral challenges, both from consumers’ product returns and within the collection network itself. In particular, we will hear about the key administrative solutions that support the Norwegian collection systems for WEEE.

  • Coffee break

  • Session 3 - Electrical vehicles – Norway as the world’s first mass market

    • incentives, innovations and infrastructure

    In this session we will hear about how Norway is experiencing a high adoption rate of electric vehicles – and have become the first mass market in the world. We will discuss the technological innovations, the vehicles as such and also the infrastructure for charging and parking. The incentives have been very influential in making this development take place, and has now peaked and are about to be reversed. 

  • Workshop dinner

  • Saturday Sept 8th

  • Session 4 - Best Practice on closed loop in Norwegian Businesses – how do Norwegian companies utilize resources in the circular economy

    In many areas, resources go to waste because of the industrial processes, logistics and transportation systems. Businesses and other actors now respond to this challenge by developing business models for the circular economy. The session will give examples of best practices by Norwegian businesses, followed by discussion on what the international community can learn from these cases.


  • Panel discussion

    Speakers and key researchers from the workshop attendees will form a panel, and we will discuss potential for the circular economy.

  • Lunch

  • Group Work

    All the workshop attendees will divide into groups and discuss research areas and questions addressed in the workshop within the scope of “Technology forward! – Behavior backwards?”

  • Coffee break

  • Wrap up and closing