Closed Loop Supply Chain Workshop 2018

Technology Forward! Behavior Backwards?

Friday to Saturday
  • Starts:08:00, 7 September 2018
  • Ends:16:00, 8 September 2018
  • Location:BI - campus Oslo, Auditorium B2-060
  • Contact:Bente Flygansvær (bente.flygansvaer@bi.no)

Penn State Smeal College of Business &  BI Norwegian Business School in cooperation

Closed loop supply chain management (CLSC) is how to maximize value creation over the entire life cycle of a product. Technology is now providing some extraordinary prospects to leap forward in terms of circular economy/sustainability/closed loop supply chains. However, experience from many areas shows that technology is the easier part – changing behavior is more difficult: Technology implementation is challenging and may keep sustainability and circular economy from reaching its (full) potential.

A key challenge in closing the loop of materials is the sorting quality from users of products (quality of inputs) and identification of materials for secondary markets (quality of outputs). To confront these challenges private and public sector work with both technological solutions and influencing behavior. Hence, this year’s agenda on “Technology forward! Behavior backwards?”.


  • Time
  • Title
  • Speakers
  • Thursday Sept 6th

  • Welcoming reception

    Meet at main entrance of the Vigeland Park at 18:00 for a guided tour

    Reception at Herregårdskroa (restaurant in the park) at 19:00

  • Friday Sept 7th

  • Coffee and registration

  • Welcome to BI

    Workshop chair: Associate Professor Bente Flygansvær

  • Session 1 - Sorting and recycling challenges in the circular economy

  • Session 1a: Technology forward – sensor and sorting technology at TOMRA

    TOMRA presents their sensor-based solutions, including those used for sorting various types of waste as well as those employed in reverse vending machines. As the world leader in the recycling industry, TOMRA has more than 90,000 installations in over 80 global markets. With over 50% of the market share worldwide, TOMRA has both the technology and industry knowledge to meet requirements in an increasingly complex market.


    Tom Eng - Senior VP, Head of TOMRA Sorting Solutions Recycling

  • Session 1b: Behavior backwards – sorting and recycling behavior

    Infinitum AS owns and operates the Norwegian deposit system. Infinitum as a name is inspired by the fact that bottles and cans may be recycled infinite number of times. This system has recently received increased international attention, as the plastic waste now grows into a global menace.

    Sorting and returning behavior has proved to be a challenge, in spite of that most people highly support recycling. Thus, we face the intention-action gap in recycling. In this session we want to discuss how we may overcome this recycling paradox.


    Kjell Olav A. Maldum, CEO, Infinitum AS

  • Session 1c: Discussion

  • Lunch

  • Session 2 - Technology and behavior in the Norwegian WEEE collection networks

    The WEEE area experience technological developments both in products and for the collection system, that provide new opportunities and challenges. In this session we will hear about the latest technological developments in this area.

    We will also discuss the corresponding behavioral challenges, both from consumers’ product returns and within the collection network itself. In particular, we will hear about the key administrative solutions that support the Norwegian collection systems for WEEE.


    Marcus Martinsson, Marketing Manager WEEE Norway, Stena Recycling AS & Bjørn Arild Thon, CEO, RENAS

  • Coffee break

  • Session 3 - Electrical vehicles – Norway as the world’s first mass market

    • incentives, innovations and infrastructure

    In this session we will hear about how Norway is experiencing a high adoption rate of electric vehicles – and have become the first mass market in the world. We will discuss the technological innovations, the vehicles as such and also the infrastructure for charging and parking. The incentives have been very influential in making this development take place, and has now peaked and are about to be reversed. 


    Erik Lorentzen, Head of Analysis and Consultancy, The Norwegian EV Association

  • Workshop dinner

  • Saturday Sept 8th

  • Session 4 - Sustainability in Norwegian Businesses – resource utilization in the circular economy

    This session will give examples of best practices by Norwegian businesses, followed by discussion on what the international community can learn from these cases. 


    Speakers from a selection of Norwegian companies

  • How the food industry adapt to the circular economy?

    Tine scores no 1 on the Sustainable Brand Index™ - the Nordic´s largest brand study on sustainability. An independent study based on 30 000 consumer interviews, it maps out and analyses the areas of sustainability, branding and communication from the consumer perspective. 

    Tines program for #KUKRAFT (CowPower) is an excellent example of utilizing resources in the circular economy. Its aim is to provide the most sustainable food-transport with sustainable bio-gas from cow manure. It demonstrates how a problem becomes a resource and creates value for the company.


    Bjørn Malm, Head of Sustainability, Tine – the national dairy company

  • Renewable energy: Known resources – great opportunities!

    Agri-e is a case that explore the future of energy. Renewable energy is produced from bio-gas, and reduce emissions at the same time. It is a case of practical sustainability within the area of bio-economics, where value is created with profits and positive environmental effects. The key, in their argument, is a holistic perspective. An ideal closed loop supply chain example. 


    Egil Vigdel, Managing director, Agri-e AS

  • Transformation in the energy sector – what next?

    Equinor has been a dominating actor in oil and gas for more than 40 years, but is now shaping its business portfolio to generate high value with a low carbon footprint, and has set an ambition to create a material position in new energy solutions representing 15 – 20% of  capex by 2030. Learn how!


    Trine Ingebjørg Ulla, Senior Advisor, New Energy Solutions – Wind and Low Carbon Development, Equinor ASA

  • How does the transport sector face sustainability?

    The transport sector contributes most in terms of emissions, often portrayed as a worst case of sustainability. This is more demanding in the era of online shopping and home delivery, which is increasing transportation. In this session we will learn how the transport sector adapts towards sustainability, in a country with particular challenging transportation needs.


    Ole A. Hagen, Vice President Communication and Marketing, PostNord AS

  • Influencing people and business to do good

    Too Good To Go is a movement, an app and a company that's working to reduce food waste. Their slogan tells us that “Waste is just resources that’s gone astray”. Too Good To Go fights food waste by giving stores a platform to sell their surplus food for a very reduced price. Their mission is to reduce food waste and create awareness around the issues with food waste, and their vision is to create a world where ‘food produced’ means ‘food consumed.’ The case demonstrate the power of influencing behavior and utilizing new technology in connecting suppliers and buyers, and really closing the loop.


    Line Larsen, Food Saver & Advisor, Too Good To Go

  • Panel discussion

    Speakers and key researchers from the workshop attendees will form a panel, and we will discuss potential for the circular economy.

  • Lunch

  • Group Work

    All the workshop attendees will divide into groups and discuss research areas and questions addressed in the workshop within the scope of “Technology forward! – Behavior backwards?”


  • Coffee break

  • Wrap up and closing