Employee Profile

Marcus Møller Larsen

Adjunct Professor - Department of Strategy and Entrepreneurship


Larsen, Marcus Møller & Witte, Caroline (2022)

Informal Legacy and Exporting Among Sub-Saharan African Firms

Organization science Doi: 10.1287/orsc.2022.1623

Around the world and especially in areas of widespread poverty, firms start their operations without registering with relevant authorities (i.e., in the informal economy). We explore whether firms that initiated their operations in the informal economy but later register have a higher propensity to export than firms that register at the time of their foundation. We reason that the experience of having operated informally provides formally registered firms with the advantage of low-cost and flexible exploration but also a domestic legitimacy liability. We suggest that these factors likely contribute to making foreign export markets more attractive after registration. Based on a comprehensive sample of sub-Saharan African firms, we find that, conditional on registration, firms with an informal legacy have a higher propensity to initiate exporting than firms that started their operations formally. We contribute with theoretical and policy-oriented insights on the dynamics of informality and exporting.

Leiblein, Michael J.; Reuer, Jeffrey J., Larsen, Marcus Møller & Pedersen, Torben (2022)

When are global decisions strategic?

Global Strategy Journal Doi: 10.1002/gsj.1451 - Full text in research archive

A robust academic field must set and revisit boundary conditions that define where, when, and to whom its insights apply. This is particularly true for a field such as global strategy where the ubiquity of the key terms invites indiscriminate use of the phrase. This essay argues that it is useful to define the field of global strategy as the subset of questions that meet the criteria for both “global” and “strategic” decisions. We offer an a priori approach to identifying and formulating problems that are unique to the global strategy field, suggest how our approach may help scholars better understand the “strategicness” of global decisions, and ultimately, offer a way for individuals with varied disciplinary or topical interests to connect with the field's core.

Elia, Stefano; Larsen, Marcus Møller & Piscitello, Lucia (2022)

Choosing misaligned governance modes when offshoring business functions: A prospect theory perspective

Global Strategy Journal Doi: 10.1002/gsj.1445 - Full text in research archive

Transaction cost economics (TCE) holds that multinational corporations (MNCs) should select governance modes based on associated transactional hazards. However, MNCs often adopt theoretically misaligned governance modes. Applying a prospect theory (PT) perspective, we use the context of business-process offshoring to explore why firms choose misaligned governance modes. We argue that theoretically misaligned governance modes are regarded as riskier than aligned governance modes, and we suggest that prior experiences of failure in an international context—especially in business functions that are relevant for the internationalization of a firm—prompt decision-makers to choose theoretically misaligned governance modes. We enhance discussions on governance-mode decisions with important behavioral perspectives on how such decisions materialize.

Haarman, Amanda; Larsen, Marcus Møller & Namatovu, Rebecca (2022)

Understanding the Firm in the Informal Economy: A Research Agenda

European Journal of Development Research Doi: 10.1057/s41287-022-00508-2

Informal firms prevail and preoccupy a dominant share of the economic activity in many developing countries. Yet, few attempts have been made to systematically integrate dominant theories of the firm with the empirical importance of informal enterprises. The purpose of this paper is to review established theories of the informal economy and the firm, and to explore potential for cross-fertilization to better understand the nature of the firm in the informal economy. We seek to convey two basic points: First, as informal economy firms vary in form, structure, and strategies, a systematic inquiry of their heterogeneous and idiosyncratic nature is warranted. Second, significant opportunities for future development research reside at the interface between existing theoretical explanations of the informal economy (dualistic, structuralist legal, and voluntarist theories) and dominant theories of the firm (contractual and competence theories). We discuss in detail three main themes for future development research seeking to understand informal economy firms: (i) Contract mechanisms and enforcement; (ii) Learning strategies; and (iii) Resource and capability development.

Grecu, Alina; Sofka, Wolfgang, Larsen, Marcus Møller & Pedersen, Torben (2022)

Unintended signals: Why companies with a history of offshoring have to pay wage penalties for new hires

Journal of International Business Studies, 53(3), s. 534- 549. Doi: 10.1057/s41267-021-00486-3 - Full text in research archive

We explore how companies with a history of offshoring attract their future employees. We reason that offshoring decisions send unintended signals about job insecurity to companies’ onshore labor markets. This signaling effect implies that offshoring companies must pay higher salaries for new hires than non-offshoring companies. We tested our predictions on a sample of 7971 matched managers and professionals recently hired by offshoring and non-offshoring companies. Our results indicate a 3–7% wage penalty for offshoring companies. Thus, we conclude that not only is offshoring challenging to implement, but it can also entail a number of general ramifications for the domestic labor market.

Leiblein, Michael J.; Larsen, Marcus Møller & Pedersen, Torben (2021)

Are governance mode and foreign location choices independent?

Global Strategy Journal Doi: 10.1002/gsj.1420

This article explores the relationship between organizational governance and location choices. While the existing literature provides significant intuition regarding the factors that influence these choices, it often assumes that governance and location choice are independent from one another. This article tests the veracity of this assumption in the global semiconductor industry. We report evidence of significant correlations across choices regarding how to govern and where to locate production, evidence of a reciprocal relationship between governance and location choices, and evidence suggesting how interdependence between governance and location choices affects the stability of relationships highlighted by extant theories. We conclude with implications for future theoretical and empirical research based on the existence of these interdependent effects.

Peprah, Augustine Awuah; Giachetti, Claudio, Larsen, Marcus Møller & Rajwani, Tazeeb S. (2021)

How Business Models Evolve in Weak Institutional Environments: The Case of Jumia, the Amazon.Com of Africa

Organization science, 33(1), s. 431- 463. Doi: 10.1287/orsc.2021.1444 - Full text in research archive

Namatovu, Rebecca & Larsen, Marcus Møller (2021)

Responding to COVID-19: Insights from African firms

Africa Journal of Management (AJOM), 7(1), s. 104- 120. Doi: 10.1080/23322373.2021.1878809 - Full text in research archive

The severity of the COVID-19 pandemic is underscored by its systemic distortion of socioeconomic and political agendas around the world. It has disproportionately affected fragile states, and has exposed economies with inefficient safety nets. In this article, we contend that while the uncertainty occasioned by the COVID-19 pandemic has been devastating for many African firms, the situation has also given rise to new entrepreneurial opportunities. We draw on three cases from Africa (one multinational corporation, one start-up, and one informal firm) to outline how the COVID-19 pandemic can also be regarded as a source of entrepreneurship in uncertain times. We conclude by discussing implications for African management practice and research.

Pedersen, Torben; Larsen, Marcus Møller & Dasi, Ángels (2020)

Searching locally and globally: Applying Daniel Levinthal’s scholarship to international business

Journal of International Business Studies Doi: 10.1057/s41267-020-00315-z - Full text in research archive

Daniel A. Levinthal has made several important contributions to the fields of strategy and management. His research has been pivotal in enhancing our understanding of interactions between the internal and external contexts that organizations face as well as the roles of experience, search, and learning processes. Despite substantial overlap between the core issues in international business (IB) and Levinthal’s work, the IB field has yet to fully embrace key tenets of his research. We aim to bridge this gap by providing a number of concrete suggestions for areas in which IB research may benefit from Levinthal’s work and vice versa.

Elia, Stefano; Larsen, Marcus Møller & Piscitello, Lucia (2019)

Entry mode deviation: A behavioral approach to internalization theory

Journal of International Business Studies Doi: 10.1057/s41267-019-00235-7 - Full text in research archive

Larsen, Marcus Møller; Manning, Stephan & Pedersen, Torben (2018)

The ambivalent effect of complexity on firm performance: A study of the global service provider industry

Long range planning, 52(2), s. 221- 235. Doi: 10.1016/j.lrp.2018.02.002 - Full text in research archive

Prior literature is ambivalent about whether organizational complexity has positive or negative effects on firm performance. Using rich data on global service providers, we explore this ambivalence by disentangling performance consequences of different types of organizational complexity. We show that complexity arising from the coordination of different services and operations negatively influences profit margins through increased coordination costs, whereas complexity coming from the sophistication of particular services may positively influence margins through informational advantages. We also investigate the moderating effects of process commoditization and client-specific investments. Our findings point to critical performance dilemmas facing global service providers in a highly competitive industry, and they help better differentiate performance effects of complexity at different organizational levels.

Larsen, Marcus Møller; Seppälä, Timo & Ali-Yrkkö, Jyrki (2018)

The changing geography and ownership of value creation: evidence from mobile telecommunications

Industry and Innovation, 25(7), s. 675- 698. Doi: 10.1080/13662716.2017.1329086 - Full text in research archive

Through an innovative trade-in-task case study, we explore how Nokia, which is historically one of the most important mobile phone manufacturers in the world, offshored the development and production of three distinct mobile phones at three different points in time. Adjacent to these processes, we find that the value creation in areas such as design and manufacturing knowledge has rapidly shifted away from advanced economies to emerging economies. Moreover, we find that the value added captured by Nokia decreased dramatically over the studied time period. Based on our results, we uss more generally the challenge of multinational corporations to preserve value and how the realisation of the benefits of offshoring must be assessed with respect to the altered requirements for controlling value-adding activities.

Larsen, Marcus Møller & Lyngsie, Jacob (2017)

Ambiguous adaptation: The effect of contract duration and investments in relational mechanisms on premature relationship termination

Long range planning, 50(6), s. 794- 808. Doi: 10.1016/j.lrp.2016.11.006

Academic Degrees
Year Academic Department Degree
2012 Copenhagen Business School PhD
Work Experience
Year Employer Job Title
2016 - Present BI Norwegian Business School Adjunct Associate Professor