Employee Profile

Marcus Møller Larsen

Adjunct Associate Professor - Department of Strategy and Entrepreneurship


Namatovu, Rebecca & Larsen, Marcus Møller (2021)

Responding to COVID-19: Insights from African firms

Africa Journal of Management (AJOM), 7(1), s. 104- 120. Doi: 10.1080/23322373.2021.1878809

The severity of the COVID-19 pandemic is underscored by its systemic distortion of socioeconomic and political agendas around the world. It has disproportionately affected fragile states, and has exposed economies with inefficient safety nets. In this article, we contend that while the uncertainty occasioned by the COVID-19 pandemic has been devastating for many African firms, the situation has also given rise to new entrepreneurial opportunities. We draw on three cases from Africa (one multinational corporation, one start-up, and one informal firm) to outline how the COVID-19 pandemic can also be regarded as a source of entrepreneurship in uncertain times. We conclude by discussing implications for African management practice and research.

Pedersen, Torben; Larsen, Marcus Møller & Dasi, Ángels (2020)

Searching locally and globally: Applying Daniel Levinthal’s scholarship to international business

Journal of International Business Studies Doi: https://doi.org/10.1057/s41267-020-00315-z - Full text in research archive

Daniel A. Levinthal has made several important contributions to the fields of strategy and management. His research has been pivotal in enhancing our understanding of interactions between the internal and external contexts that organizations face as well as the roles of experience, search, and learning processes. Despite substantial overlap between the core issues in international business (IB) and Levinthal’s work, the IB field has yet to fully embrace key tenets of his research. We aim to bridge this gap by providing a number of concrete suggestions for areas in which IB research may benefit from Levinthal’s work and vice versa.

Elia, Stefano; Larsen, Marcus Møller & Piscitello, Lucia (2019)

Entry mode deviation: A behavioral approach to internalization theory

Journal of International Business Studies Doi: 10.1057/s41267-019-00235-7 - Full text in research archive

Larsen, Marcus Møller; Manning, Stephan & Pedersen, Torben (2018)

The ambivalent effect of complexity on firm performance: A study of the global service provider industry

Long range planning, 52(2), s. 221- 235. Doi: 10.1016/j.lrp.2018.02.002 - Full text in research archive

Prior literature is ambivalent about whether organizational complexity has positive or negative effects on firm performance. Using rich data on global service providers, we explore this ambivalence by disentangling performance consequences of different types of organizational complexity. We show that complexity arising from the coordination of different services and operations negatively influences profit margins through increased coordination costs, whereas complexity coming from the sophistication of particular services may positively influence margins through informational advantages. We also investigate the moderating effects of process commoditization and client-specific investments. Our findings point to critical performance dilemmas facing global service providers in a highly competitive industry, and they help better differentiate performance effects of complexity at different organizational levels.

Larsen, Marcus Møller; Seppälä, Timo & Ali-Yrkkö, Jyrki (2018)

The changing geography and ownership of value creation: evidence from mobile telecommunications

Industry and Innovation, 25(7), s. 675- 698. Doi: 10.1080/13662716.2017.1329086 - Full text in research archive

Through an innovative trade-in-task case study, we explore how Nokia, which is historically one of the most important mobile phone manufacturers in the world, offshored the development and production of three distinct mobile phones at three different points in time. Adjacent to these processes, we find that the value creation in areas such as design and manufacturing knowledge has rapidly shifted away from advanced economies to emerging economies. Moreover, we find that the value added captured by Nokia decreased dramatically over the studied time period. Based on our results, we uss more generally the challenge of multinational corporations to preserve value and how the realisation of the benefits of offshoring must be assessed with respect to the altered requirements for controlling value-adding activities.

Larsen, Marcus Møller & Lyngsie, Jacob (2017)

Ambiguous adaptation: The effect of contract duration and investments in relational mechanisms on premature relationship termination

Long range planning, 50(6), s. 794- 808. Doi: 10.1016/j.lrp.2016.11.006

Academic Degrees
Year Academic Department Degree
2012 Copenhagen Business School PhD
Work Experience
Year Employer Job Title
2016 - Present BI Norwegian Business School Adjunct Associate Professor