Energy Transition - The latest trends: Green Ammonia and Hydrogen, are these a better alternative?


BI Outreach and the Executive Master of Management in Energy (EMME) Alumni board invites you to listen to our panel discussion webinar where the CEO of Yara International ASA, the CEO of Statkraft AS, and Professor Jon Lereim, at BI Norwegian Business School and Dean of the Executive Master of Management in Energy, will discuss the different challenges and advantages of the production of Green ammonia and Hydrogen as option for the Energy Sector Transition into greener alternatives. 


Energy markets have been undergoing a considerable transition to accommodate new (renewable) energy forms and traditional energy markets for fossil fuels continue to come under severe pressure. Consequently, investments in large-scale and traditional capital investments in energy production projects continue to be affected by the high levels of uncertainty.  

Renewable technologies are rapidly emerging in many electricity grids, thereby generating major changes for existing technologies, organisations, and infrastructure. In the current stage of the energy transition, we are observing complex interaction of many technologies, the decline of traditional business models and technologies, deepened economic and political struggles, and major challenges for the overall functioning and performance of the electricity sector.

Among other issues, the ongoing energy transition debate and subsequent implementation strategies, world-class companies are arguing that hydrogen is a key energy source to be integrated into the wider energy matrix given its efficiency.

However, the creation of energy from hydrogen requires a highly expensive and risky process of production. The reconversion process is extremely inefficient due to technical constraints. While companies are putting significant financial and technical resources to develop hydrogen technologies, there remains a high number of unsolved issues, including technical challenges, economic and geopolitical implications.

Hydrogen supply chain is known to include several steps, which results in higher production costs. In addition, come the questions of storage, transportation, and safety, which also has an impact on costs.

Yara, Aker Horizons and Statkraft announced they will start a joined project to establish Europe’s first large-scale green ammonia project in Norway to enable the hydrogen economy and accelerate the green energy transition. The partners will target green hydrogen and green ammonia opportunities within shipping, agriculture, and industrial applications, by electrifying Yara’s existing ammonia facility in Porsgrunn.

But why are these a be a better alternative?

We wish to invite you to listen to our panel discussion webinar where will discuss the following topics:  

  • How are the safety, infrastructure and transportation challenges addressed?
  • What is the potential impact in terms of sustainability and returns by shifting towards the alternative of using ammonia and hydrogen as green power sources?  
  • What is the scalability and what would be the carbon footprint? Is it a niche market?
  • Who are the buyers/costumers? Are these prepared with infrastructure and technology?
  • How competitive compared to other emerging energy sources?

Svein Tore Holsether

CEO Yara International ASA

Svein Tore Holsether (born 1972) is President and Chief Executive Officer of Yara since 2015.

Mr. Holsether is passionate about promoting the Sustainable Development Goals in the global business arena. To contribute to a thriving future and drive inclusive growth, he is a member of the Executive Committee and Chair of the Food & Nature program for the World Business Council for Sustainable Development (WBCSD). He was a Commissioner of the Business and Sustainable Development Commission (BSDC), and also serves on the Executive Committee and Board of the International Fertilizer Association (IFA). Previously, Mr. Holsether has held a range of executive and senior position in large industrial companies.

Mr. Holsether has a BSc degree, specializing in Finance & Management, from the University of Utah, USA.

Christian Rynning-Tønnesen

CEO at Statkraft AS

Christian Rynning-Tønnesen was appointed President and CEO of Statkraft May 2010. Prior to Statkraft he was the President and CEO of Norske Skog from 2006-2010, following his recruitment as Chief Financial Officer (CFO) from the beginning of 2005. Rynning-Tønnesen has previously held senior positions in Statkraft’s top management for 13 years, including CFO and deputy CEO position 2002-2005. Before Statkraft he worked with McKinsey and Esso Norge. Rynning-Tønnesen holds a Master of Science from the Norwegian University of Science and Technology (NTNU).  

Professor Jon Lereim

Special Advisor and Associate Dean for Executive Master of Management in Energy at BI Norwegian Business School

Jon Lereim is a professor II at BI Norwegian Business School. He is a civil engineer from the Norwegian University of Science and Technology (NTNU), and he continued his further education at McMaster University i Canada.

Lereim has an extensive management experience from many major industrial companies in Norway, including large offshore players. He has also taken key roles in major projects, both as a risk manager and project manager. Today, Jon Lereim runs his own consulting company, Risk Management Institute AS, in addition to the academic work at BI.