One communication bachelor programme

27 March 2019

BI decided to unite the academic resources from the Bachelor of Communication Management into the new Bachelor of Digital Communication and Marketing programme.

The new Digital Communication and Marketing programme has had great response from the market. The new programme is a collaboration between two strong academic environments at the Department of Marketing and the Department of Communication and Culture.

The Provost for Academic Programmes, Bendik M. Samuelsen, stressed the high level of competence among those leading our communication programmes. He does not doubt that this will continue in the new Digital Communication and Marketing team.

"Today’s employers demand employees who can work in a multidisciplinary environment and deliver effective communication and marketing in a world where digital marketing and media are the norm. I am genuinely happy to be able to use our unique experience from previous communication management and marketing programmes in this new programme.

Cooperation between academic environments will create an even more robust and forward-looking learning environment and bring the new programme closer to real-world experience in organizational communication and marketing."

No consequences for current students in the programme

Even though BI will not enrol students to the Bachelor of Communication Management programme in the fall of 2019, Samuelsen stressed the fact that the decision will not involve any consequences for current students.

“We need to offer potential students a predictable study framework before the official application deadline in Norway on April 15th 2019. Students who have applied for the Bachelor of Communication Management can choose to enrol in Digital Communication and Marketing or another study programme.

BI will offer Bachelor in Digital Communication and Marketing at the Bergen and Oslo campuses.

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