The Business of Culture

The Business of Culture is a first of-its-kind consortium program across the Nordics and Baltics led by Aalto EE together with BI Norwegian Business School, and in collaboration with the Nationalmuseum, Sweden.

A fresh approach to management and leadership is needed to guarantee positive results under changed circumstances. Cultural leaders need to have the proper knowledge and self-confidence to make strategic decisions about responding to multiple challenges and developing ways of working. To grow into and succeed in a demanding leadership position, leaders need skills and competencies to impact beyond their organization and the field itself. This new era calls for new business skills and a change in leadership mindsets.

The program is designed to enrich and develop participants’ understanding of how effective leadership, business acumen, networking, and collaboration can transform their organizations. It equips leaders and executives with strategies and tools to advance their organizations effectively.

Did you think that business and culture are two completely separate realms? In reality, both can learn from each other. Read on as Nana Salin and Karri Kaitue talk about the benefits of mutual learning.

Who is the program for?

The program is designed for professionals working in arts and culture organizations in the Nordic and Baltic countries. We are looking for highly motivated candidates who will bring their strong management and leadership experience to the program and stimulate cross-fertilization of insights and expertise from their field.

We are seeking applicants who can demonstrate:

  • Minimum five years of relevant work experience in managerial or senior specialist positions
  • Hunger to grow as a leader and enthusiasm in embracing and living the business of culture
  • Committed to driving the sector into new areas of collaboration between culture and other industries

Past participants, the alumni, have represented various cultural fields and came from leading positions in their organizations. The networks they built across fields and social capital are now serving as a source of advice, business, and friendship.

AEE stående

Download the brochure Business of Culture for further reading.

The modules

  • CoPassionate Leadership
  • Distinctive Business
  • Strategic Relations

The Business of Culture program will be run in Copenhagen, Helsinki, and Oslo during a half-year study period from October 2023 to May 2024.

Register for the program and apply for the scholarship via the application link by July 31, 2023. You will find more detailed instructions for the scholarship application on the Aalto University Executive Education’s page.

Apply here 


BI Norwegian Business School
Sissel Thune Hammerstrøm
Tel. + 47 464 10 276

Aalto University Executive Education
Ms. Maria Karsten
Tel. +358 10 837 3730