Excerpt from course description

Asian Business Trends


Recent economic development in Asian countries (e.g. China, India) has forced companies to re-evaluate their strategies to adapt to the changes. What are the current financial and human capital costs of doing business in Asia and globally? What might future challenges be? How do firms compete to capture emerging business opportunities? How should firms strategically position themselves today to take advantage of key developments in the Asian and Western economies to sustain high corporate growth? These fundamental concerns will be addressed by the proposed Asia EMBA Programme, specially designed for BI Norwegian Business School, to be conducted by the Nanyang Business School.

Course content

Asia in the emerging global order and leadership in Asia 

Business journey to the East and applying Sun Zi Bingfa to strategic management and thinking 

Sun Zi Bingfa (also known as Sun Zi’s Art of War) is the most well-known Chinese military classic written more than 2000 years ago. Its value in influencing business warfare has never been disputed and it is must read text in all major military academies of the world. Of equal significance is its relevance to strategic thinking, business and marketing strategies and practices. This course seeks to relate the military philosophy of Sun Zi to the corporate world by providing new and different insights on topics like strategic leadership, teamwork and teambuilding, military and business intelligence, choosing battlegrounds and areas ignored by the enemy, strategy development and formulation, strategic controls, ethics, and management of human resources. It takes an oriental perspective in dealing with the various issues pertaining to strategy and seeks to broaden students’ creative and analytical thinking skills in relating and applying Chinese philosophical concepts to the modern world of business, with focus on strategic and marketing issues. With the increasing importance of China as an economic superpower and its entry into the WTO, more and more multinational corporations are interested to understand the mindset of the Chinese strategist. Sun Zi Bingfa provides a useful reference. This is because, to many Chinese businessmen and corporate strategists, the business world is likened to that of a battlefield. 

Leading with cultural intelligence 

It is a challenging job to motivate a workforce that is made up of people from different cultures. There is no one-size-fits-all solution to this difficulty. Management methods that work well for one culture may not work as well in another. To manage performance well, we need to pay attention to how cultural differences impact performance attributions, self-construal, employee motivation, and performance-related feedback behaviour. 

Suggested topics: 

(a) Common cultural dimensions 

(b) Cultural intelligence 

(c) Performance attributions 

(d) Self construal 

(e) Employee motivation 

( f) Feedback behaviour 

Asian branding 

This part of the module is dsigned for executive students with some degree of marketing and branding knowledge/experience. However, the range of concepts and materials we will be using should provide a challenging experience even for those of you who have branding backgrounds. The overall focus will be how branding and brands fit into the overall management structure, and how it drives value for businesses.  

Mergers and acquisitions  

In this part of the module we explore the reasons and motivations for mergers and acquisitions, and will examine the strategic considerations in planning and implementing a merger or acquisition, in either a friendly or hostile environment. The tools and techniques of valuation, including leverage buyout transactions will be reviewed. The acquisition process will be discussed in detail, including the confidentiality agreement, bid process, due diligence, closing and implementation. The aim is to provide an understanding of the strategic, cost, valuation, structure, financial, legal, accounting, negotiation and implementation issues associated with mergers and acquisitions.



This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.