Excerpt from course description

Bachelor Thesis in Marketing


The Bachelor Thesis is a large independent body of work, where the students show that they can relate to a business topic and perform a valid analysis of this. The Bachelor Thesis is a compulsory part of the study programme. The thesis is written individually or in groups of no more than three students, when this is recommended.

Course content

The topic of the thesis should be chosen by the student, and must be grounded in what is taught in the programme. A closer description of requirements and framework will be given during the start of the course.


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.