- English
- MBA 2433
- 4 Credits
Introduction
The basic question in strategy is ‘why do some firms succeed and others fail?’ Our usual and traditional answer to this essential question has been explained by the fact that successful firms have developed a competitive advantage. A challenge with this expression, and with the basic strategy question, is that the unit of analysis is an individual firm. Yet, today we know that more and more firms depend on relationships to others; firms are interdependent, not independent.
Taking interdependence as the fundamental starting point for the understanding of business performance has a number of significant implications. Rather than focusing on individual firm competitive advantage, we need to acknowledge cooperative advantage in relationships and networks.
Course content
Day 1:
- Introduction to the Relational View and Business Networks
- The concepts of interaction, relationships and networks.
- Actors, Resources and Activities
- Knowledge and value creation
- The Actor dimension
Day 2:
- The Resource dimension
- The Activity dimension
Day 3
- Business relationships and trust
Day 4:
- Different network perspectives
- Summary
Disclaimer
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.