Introduction
The course explores how creative and artistic skills in the creative industries can be transferred to and utilized by private businesses and the public sector. Music, theater, visual arts, architecture, design, literature, film, gaming, and more appeal to our senses and enable us to experience and understand in a different way than rational argumentation and communication. This does not mean that this creativity is particularly mysterious or irrational; it also requires specific knowledge, certain methods, and learned craftsmanship. Creative and artistic skills are primarily used to create pure cultural and design products and artworks, but they can also be used to enhance communication, organization, innovation, etc., in private businesses and public institutions. In this course, we will study these skills in both theory and practice.