Entrepreneurship in Silicon Valley and Beyond

Introduction

This unique course provides participants with a framework for identifying, developing and executing the information-intensive strategies that will enable them to compete and win in smart markets. While most firms recognise that they are now competing in an information economy, few have developed a systematic strategic framework to leverage their information assets into sustainable advantage.

Course content

This is a 5-days programme comprising the following content:
Innovation & Entrepreneurship
Innovation is the engine that drives revenue and profit growth in most organizations. In this segment, we will explore different models of innovation management from those used by large design firms in Silicon Valley to the ones employed by large industrial firms in other parts of the world. Using cases, videos and in-class exercises, we'll examine the context in which innovation takes place, the ways in which customers can be embedded in the design process, and the systems, tools and techniques used to successfully manage innovation. The course will help the student develop their own business canvas to prepare a viable plan for starting their own company. Techniques for improving organizational creativity are demonstrated.

Company visits