Foundations of Strategy for Digital Communication

Introduction

Strategy is concerned with how businesses and organizations reach their objectives, often in a competitive environment. The overall strategy determines the other business activities, including product positioning, technology investment, marketing, acquisitions, hiring, etc. Successfully managing a business requires the manager to clearly define the strategy and communicate it to key stakeholders, such as investors, clients, regulators, and partners.

This course introduces the theoretical foundations of strategic management. The course focuses on how a firm can use the theories, models, and frameworks from the course to formulate and implement effective business-level and corporate-level strategies.

Course content

• Introduction to the field of strategy
• Economic foundations and external analysis
• Generic strategies
• Resource-based view
• Innovation
• Corporate strategy