This course is designed to provide an introduction to the area of interorganisational relationship research in marketing. As such, it will identify, review, evaluate and critique a variety of topics in the area of interorganisational relationship research.
The area of interorganisational relationships is rapidly becoming a broad field of study, and it is impossible to cover every topic and perspective in a single course. An attempt will be made to provide an understanding of some of the main theoretical paradigms in the area. Considerable emphasis will also be placed on strategies for conducting empirical research on interorganisational relationships.
- Introduction to interorganisational relationships
- Methodological issues
- Theoretical paradigms
- Applications to marketing
A detailed schedule with specific course topics will be distributed during the first meeting.
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.