Excerpt from course description

Interorganisational Relationships


This course is designed to provide an introduction to the area of interorganisational relationship research in marketing. As such, it will identify, review, evaluate and critique a variety of topics in the area of interorganisational relationship research.

The area of interorganisational relationships is rapidly becoming a broad field of study, and it is impossible to cover every topic and perspective in a single course. An attempt will be made to provide an understanding of some of the main theoretical paradigms in the area. Considerable emphasis will also be placed on strategies for conducting empirical research on interorganisational relationships.

Course content

- Introduction to interorganisational relationships
- Methodological issues
- Theoretical paradigms
- Applications to marketing

A detailed schedule with specific course topics will be distributed during the first meeting.


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