Excerpt from course description

Introduction to Retail Management

Introduction

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 

 

 

 

 

 

 

 

 

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.[BS1] [RNH2] 

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 [BS1]Kanskje bedre å bruke avsnittet fra den engelske Lotus Notes  - mer eller mindre likt.

 [RNH2]Ok J

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Course content

• What is Retail?

• Growth and restructuring in the retail sector

• Understanding the retail business

• Technology and digitalization in retail trade

• Marketing in Retail

• Customer understanding, customer satisfaction and loyalty

• Future consumer market - the new customer

• The store's future: the store's new role

• Retail in new channels

• Consumer Trends

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.