Logistics and Marketing

Introduction

This course addresses the development of supply chains and implementation of logistics processes. Selection and management of various forms of organization in the supply chain is essential. The same applies to the physical and administrative processes associated with acquiring, managing, storing, and transporting raw materials and finished goods.

There are close links between subjects logistics and marketing. In this course you will learn about how these disciplines are interrelated and complementary. One sees challenges from both disciplines, put simply explains the logistics side of the course the physical flow of goods and how channels can be operationalized and marketing section presents how the chain is built up. Product management is about managing a company's products with the aim of creating values ​​for both the company and its customers.

Management of supply chains require that we look at all the players in a holistic perspective. Logistics processes cut across traditional functional areas within the company and they include both suppliers and customers. The way the processes carried on, has significant impact on both the competitiveness and profitability. As disciplines, logistics and marketing have evolved where the main focus was on subsides of a holistic view of management of the supply chain.

Course content

• Logistics concept
• Marketing concept
• Service Levels and market coverage
• Transport, forecasting and inventory management
• Purchasing
• Marketing Channels
• Different service levels and market coverage in the marketing channel
• Customer service
• Environment
• Power and conflicts
• Product management
• Product portfolio
• Marketing mix