- MBA 2436
- 4 Credits
Managerial Economics is one of the core modules for MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from viewpoint of economics to analyze the decision making in doing business and to explain that how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze that how to select a better strategy in pricing, product differentiation, and output competition, etc, and to explain the critical factors to reach better performance in business decision making.
- What is managerial economics?
- Economic Environment for Decision makers (Macro-and- intermediate layers)
- Digital Economy
- Game Theory
- Making decisions with uncertainty
- Firms decision making
- Market Regulation
- Behavioral econoimcs
2 of the teaching hours in this course are dedicated to CSR, ethics, social and environmental issues.
Group Case Study 1: Uber vs. Didi: The Race for China’s Ride-hailing Market (2017)
Group Case Study 2: Airbus vs. Boeing (A-F)
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.