- English
- MBA 2436
- 4 Credits
Introduction
Managerial Economics is one of the core modules for MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from viewpoint of economics to analyze the decision making in doing business and to explain that how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze that how to select a better strategy in pricing, product differentiation, and output competition, etc, and to explain the critical factors to reach better performance in business decision making.
Course content
Day 1:
- Introduction
- Demand Analysis
- Cost Analysis
- Supply Analysis
- Equilibrium Analysis
Day 2:
- Market Structure
- Monopoly
- Pricing Strategy
- Static Games
- Dynamic Games
Day 3:
- Oligopoly
- Quantity Competition
- Price Competition
- Location Competition
- Tacit Collusion
Day 4:
- Adverse Selection
- Moral Hazard
- Principle-Agent Problem
- Organizational Design
- Market Regulation (Optional)
2 of the teaching hours in this course are dedicated to CSR, ethics, social and environmental issues.
Case Study 1: “Cola War” or/and “Platform Competition in China: Alibaba vs. Tencent”
Case Study 2: “Hamilton Real Estate”
Disclaimer
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.