This course is designed to provide an introduction to econometric models for the analysis of secondary data sources containing marketing actions and outcomes. It will give students a fundamental understanding and hands-on experience with commonly used empirical models in marketing in particular, and business and social science in general.
This course will discuss a broad range of quantitative models that can be applied to a wide variety of marketing decisions. The model selection reflects the variety of secondary data common in marketing; it distinguishes between individual consumer-level and aggregate sales-level models.
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.