Most of our everyday life experiences are multisensory in nature. They involve many, if not all, of our senses, that is, sight, hearing, touch, taste, and smell, just to mention the ‘traditional’ ones. In this course, we take a journey through the world of multisensory experiences, that is, impressions formed by specific events, whose sensory elements have been carefully crafted by someone. This journey has an international focus that builds on initiatives from researchers and practitioners from around the world.
We begin by exploring the basis of human sensation and perception. Here, we go through a general introduction about how we sense and perceive the world around us. Then, we explore in depth how experiences form and the role of our senses in them. After that, we introduce multisensory experiences in marketing. We interface with brands through many, if not all, of our senses. As such, customers experience brands through the different sensory elements of their touchpoints. In this context, the senses are placed at the centre of the consumer experience design processes.
We also introduce the field of multisensory human-computer interaction, which deals with the role of the human senses in the understanding and creation of the interactions that we have with technology. We discuss how multisensory experiences meet technology, in particular, key digital transformations such as mixed reality, internet of things, AI-powered technologies, and web3. We further explore how multisensory experiences are being studied and utilized throughout the reality-virtuality continuum (for example, with augmented and virtual reality technologies) in marketing and beyond. We also explore how researchers and practitioners from around the world are now capitalizing on novel sensory-enabling technologies in order to deliver new experiences in digital environments. After that, we discuss about multisensory experiences in the arts and finalize the course with reflection on their ethical implications for individuals and society.
- Multisensory experiences: An overview
- Understanding experiences
- The role of the senses in our experiences
- Defining multisensory experiences
- Sensation and perception and consumer behaviour
- Principles of sensation and perception
- Principles of multisensory perception
- Multisensory experiences in the reality-virtuality continuum
- Brand touchpoints as multisensory devices
- Brand names, logos, and symbols
- Packaging, store, and atmospherics
- Multisensory food experience design
- Digital multisensory marketing
- Multisensory human-computer interaction
- Introduction to human-computer interaction
- User experience and experience design
- Augmented and virtual reality
- Internet of things
- AI-powered technologies
- The senses and the arts
- Frameworks for multisensory experience design
- Ethics of multisensory experiences
This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.