Excerpt from course description

Persuasion and Power in Organisations


Attempts to build power and influence others represent crucial facets of human interaction within every social and professional domain, including the work context. This course provides insights into the nuts and bolts of social power and influence in organizations. Insight into bases of power as well as effective principles of influence is of high potential value to leaders as well as other organizational members. Examples will be drawn from a variety of areas in the work domain. 

Course content

  • The concept of power: Different types of power
  • Bases of power
  • Building personal power
  • The corruptive effects of power
  • Psychological principles of influence
  • Influence tactics in organizations
  • Rhetorics
  • Digital influence
  • Ethical aspects of persuasion and influence in organisations
  • Resistance to persuasion


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.