Retail Management

Introduction

This course is mainly based on theories concerning marketing and economics. Topics will include store establishing, store organisation and store management.

Course content

• The retail industry, type of retailers, market strategies, retail formats, owners and retail chains
• Consumer behaviour and market segmentation built on customer relationship management
• Market strategy and strategic analyses
• The assortment experience
• The price experience
• Retail location concerning the customers buying behaviour and fact-based management systems
• The retailers organisation and human resource management
• Qualification and motivation
• The retailers customer service
• Personal selling
• Store design and visual merchandising
• Financial key figures
• Inventory shrinkage analyses and actions