Excerpt from course description

Strategic media planning

Introduction

Media planning is the task of a media or communication agency. A media planner's job is to find the best combination of media platforms to achieve the communication objectives.

Course content

  • Communication plan: The five steps of media planning
  • Media use
  • Target groups
  • Goals and effects
  • Communication idea
  • Quantitative and qualitative characteristics of media channels
  • Insights
  • Mobile marketing, apps, SEO and the use of social media

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.