Strategic media planning
Media planning is the task of a media or communication agency. A media planner's job is to find the best combination of media platforms to achieve the communication objectives.
- Communication plan: Strategies and tactics
- Integrated communication: PR and market communication
- The five steps of media planning
- Media use
- Target groups
- Goals and effects
- Communication idea
- Quantitative and qualitative characteristics of media channels
- Evaluation and budgeting
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