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Introduction

The subject of strategy is evolving rapidly, due to globalization and increasingly rapid changes in the environment in virtually all industries. This course is designed to address strategy analysis and its role in dealing with such changes.

Course content

  • The history of strategic management
  • External analysis
  • Internal analysis
  • Combining external and internal analysis
  • SWOT and the strategy process

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.