The course provides an overview of strategic management. The course focuses on the fundamental frameworks and tools for strategy and how to apply them in various business contexts.

Course content

  • The concept of strategy
  • External analysis
  • Internal analysis
  • Competitive advantage
  • Generic business strategy: differentiation and cost leadership
  • Corporate strategy
  • Innovation


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.