The course provides an introduction to strategic perspectives and analyzes. Throughout the course, students will gain knowledge of strategic methods and develop an understanding of strategic thinking. The course will require broad insight into business economics subjects and contributes to a business holistic view and is a natural conclusion of a bachelor's degree.

Course content

  • Introducing strategy
  • Basic value creation
  • Resources
  • Activities
  • External analysis
  • Vision and business idea - future possibilities
  • Strategic choices
  • Implementation
  • Strategic organisation
  • Innovation and digitalization
  • Corporate strategy, alliances, mergers and acquisitions
  • International strategy
  • Digital challenges
  • Strategy and sustainability
  • Strategy and social responsibility


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.