Topics in Digital Marketing

English
GRA 6443
6 Credits

Introduction

This course is centered around ‘digital’ topics in marketing, ranging from online, social, and mobile media, to the analysis of the data that these new channels enable. It will utilize both theoretical learnings, and practical applications including hands-on knowledge of how to use tools related to online marketing.

Course content

Digital marketing fundamentals
Digital marketing strategy development
Digital marketing: Implementation and practice

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.