Excerpt from course description

Understanding the Consumer

Course content

The design of the course is meant to encourage discussion of the issues, theories and methods that are used and tested in the study of consumer behavior. While topics for this course can change from year to year depending on current events and research interests, some examples of recent past topics include the discussion of:

  • Relationship marketing
  • Risk and decision framing
  • Aesthetics - what is cool or ugly?
  • Consumer happiness
  • Sponsorship and social media influences
  • Food consumption choices
  • Green marketing


This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.