Value Added Analytics

English
GRA 4149
6 Credits

Introduction

This course is designed around 4 main topics. Firstly the financial evaluation of a business analytics project, using the business case framework. Then the students are exposed to the analytics canvas. This is a storyboard for outlining an analytics project. Several canvases exist, and the students will learn specifically how SAS Institute use their propriterary canvas.

Thereafter the course covers the topic of analytics maturity. This is the mapping of how mature companies are in their analytics endeavour. Even the native analytics companies like Google and Amazon do not score maximum on this scale. The maturity index is presented by International Institute of Analytics and Sas Institute. Finally we look at a concept called analytics life cycle, a useful tool for analytics projects.

All these topics aim at focusing on the value in an analytics project.

Course content

Analytics Lifecycle
Learning the structure of a business case
Developing a Business Case for analytics projects
What is meant by the term value
Sequential model for value based decision making
Analytics canvas
Lifecycle model
Analytics maturity
Implementation issues of business analytics
Evaluation of analytics projects for future learning

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.