Value-creating Advisor

Introduction

The course focuses on the competitive drivers of professional service providers and what it takes to create financial results. By studying what the advisory role and value creation entail - the student will be able to develop an understanding of the commercial part of their future role as an advisor. An important part of the adviser's role is expertise in the Marketing Act and its role for ethics and sustainable business.

The aim of the course is that it should be practically applicable, and thereby requires active participation from the student. The course builds on previous subjects and will give the student an increased understanding of business. The value of the services, the adviser's role, the Marketing Act and the ability to communicate will be the central topics.

Course content

• Value creation through professional services
• The strategic importance of the business conversation
• Digital business systems that support the consultant
• Business processes that have an impact on the company's results
• Market opportunities and changes
• The consultant's way to contracts
• Relationships and networks
• Self-management and self-development
• Marketing Act