2020 Trends in the Communication Profession from a Nordic Perspective

Intro/overview, lecture 1 - NORA online Lecture Series

  • Starts:11:30, 26 June 2020
  • Ends:12:30, 26 June 2020
  • Location:Zoom
  • Contact:Sara Linvåg Næss (sara.l.nass@bi.no)

The Nordic Alliance for Communication & Management (#NORA)


An Online Lecture Series Exploring Trends in the Communication Profession from a Nordic Perspective

All organizations face increasing demands for contributing to solving societal and environmental problems. As a result, the way organizations communicate and engage with their stakeholders is rapidly changing. Sustainable organizational performance and success is dependent not only on managers’ ability to understand how they relate to their organizations but also on their understanding of the impact of their personal communication along with that of their organization, both internally and externally.  In this sense, management and communication are natural allies.

In this lecture series we explore current trends in the communication profession with an emphasis on managerial and Nordic perspectives. The lectures will provide research-based insights on key strategic issues such as sustainable development and CSR, communication ethics, crisis management as well as managing social expectations at the interface between organizations and their stakeholders.


The Nordic Alliance for Communication & Management (#NORA) is a cross-disciplinary research group exploring communication as a strategic driver of sustainable organizational performance and success in a changing world. #NORA brings together leading communication managers in the Nordic region with researchers from communication and management disciplines to identify emerging trends and topics, build new research-based knowledge, and shape the debate in the Nordic countries. Follow #NORA on FacebookTwitter and LinkedIn

The Nordic Alliance for Communication & Management (#NORA)


Lecture 1: Intro/overview Lecture: 2020 Trends in the Communication Profession from a Nordic Perspective
- 26 June 2020, 11:30-12:30 (CET)

Panelists: Prof Peggy Brønn (BI Norwegian Business School), Ass Prof Alexander Buhmann (BI Norwegian Business School), Prof Jesper Falkheimer (Lund University ), Prof Finn Frandsen (Aarhus University), Prof Winni Johansen, (Aarhus University); Prof Catrin Johansson (Mid Sweden University), Dr. Suzanne van Gils (BI Norwegian Business School).

Peggy Simcic Brønn (Ph.D.) is Professor emerita in Communication and Management in the Norwegian Business School’s Institute for Communication and Culture. She has published extensively in for example Journal of Business Ethics, Corporate Communication: An International Journal, Journal of Marketing Communication, Business and Society Review, International Journal of Advertising, and Corporate Reputation Review, to name a few. Dr. Brønn is on the editorial board of several international journals and is an associate editor of Journal of Communication Management. Her books include (in Norwegian) Communication for Organizations and Leaders (Fagbokforlaget), Transparent or Closed: Reputation Building for Organizations (Gyldendal) and (in English) Corporate Communication: A Strategic Approach to Building Reputation (Gyldendal).  She holds a DBA (doctor of business administration) from Henley Management College in the UK, an MBA in Marketing from Georgia State University and a BA in Journalism/PR from the University of Georgia.

Alexander Buhmann (Ph.D.) is associate professor of corporate communication at BI Norwegian Business School and director of The Nordic Alliance for Communication & Management, a cross-disciplinary and regional research group focusing on communication as a strategic driver of sustainable organizational performance and success. He has been research fellow at the USC Annenberg School of Communication and Journalism’s Center on Public Diplomacy and visiting researcher and lecturer at Stanford University and Santa Clara University. At the former, he worked as a research assistant in the Department of Media Studies at Siegen University and the Department of Communication and Media Research at the University of Fribourg. Alexander’s research is situated at the intersection of communication, digital technology, and management. Specifically, his current interests are performance measurement and evaluation in communications, corporate reputation, as well as governance and accountability of self-learning systems.

Jesper Falkheimer (Ph.D.) is Professor at Department of Strategic Communication, Lund University, Sweden, and Professor II at Kristiana University College, Oslo, Norway. His research interests are strategic communication in general, and more specific, crisis communication, public relations, communication management, terrorism and place branding. Since several years he has combined research with university management positions and is now Executive Director for Division for Research, Collaboration and Innovation at Lund University, after six years as Rector for Campus Helsingborg. He is Editor-in-Chief for Journal of Communication Management, Honorary Fellow at Hong Kong Polytechnic University, and an executive board member of one of the major communication agencies in Sweden. He is the author and co-author of over 115 publications. He is co-editor (main editors Robert Heath and Winni Johansen) for International Encyklopedia of Strategic Communication (2018, Wiley), and recently published the textbook Strategic Communication: an Introduction (with M. Heide, Routledge).

Finn Frandsen (Ph.D.) is a Professor of Corporate Communication in the Department of Management, Aarhus BSS, Aarhus University and adjunct professor at BI Norwegian Business School, Oslo. His primary research interest is organizational crises, crisis management and crisis communication. He has explored various aspects of organizational crises: crisis communication and organizational legitimacy, internal crisis communication, visual crisis communication, crisis consulting, the crisis communication of trade associations, the crisis communication of public sector organizations, and most recently, Popular Crisis Management Books. His research has been published in international journals and handbooks. His most recent publications are Organizational Crisis Communication: A Multivocal Approach (Sage, 2017) and Crisis Communication (Handbook of Communication Science no. 23) (Mouton de Gruyter, 2020). In 2019, Finn Frandsen and Winni Johansen received the KOM’ Prisen for their “outstanding work within professionalization and institutionalization of corporate communication in Denmark”.

Winni Johansen (Ph.D.) is a professor of Corporate Communication in the Department of Management, at Aarhus University, and adjunct professor at BI Norwegian Business School in Oslo. Her research interests include crisis management and crisis communication, social media, crisis consulting, internal crisis communication, environmental communication and strategic communication in private and public organizations. She is the co-editor of Organizational Crisis Communication: A Multivocal, Approach (Sage, 2017), International Encyclopedia of Strategic Communication (Wiley-Blackwell, 2018), Crisis Communication (Handbook) (Mouton de Gruyter, 2020), and has published more than 85 scholarly articles or book chapters. Together with Finn Frandsen, she was awarded the KOM’Prisen 2019 by by the Danish Union of Journalists (Media & Communication) and Kforum (Danish community for communication professionals) for their contributions to the professionalization of corporate communication in education and business in Denmark, and for their internationally renowned crisis communication research.

Catrin Johansson (Ph.D.) is professor in organizational communication at Mid Sweden University in Sundsvall and research leader at the DEMICOM research centre. Currently she is also one of the university’s sustainability coordinators. Her current research focuses on communicative leadership, communication maturity of organizations, organizational change and sustainable development. She has led more than 20 large research projects, and received funding from e.g. the Swedish Knowledge Foundation and MSB – Swedish Civil Contingencies Agency, as well as specific research projects for organizations and business corporations. She is the author and co-author of a number of books and reports in Swedish and international peer reviewed journal articles in journals such as Management Communication Quarterly, International Journal of Strategic Communication, Corporate Communications an International Journal and Public Relations Review. She served as a reviewer for the Organizational Communication, Environmental Communication and Public Relations Divisions of the International Communication Association, and is a member of ECREA and EUPRERA.

Suzanne van Gils (Ph.D.) is a lecturer in management communication and ethics. Her research interests focus on (im)moral behavior in organizations, identity processes, and leader-employee interactions. Recent projects focus among others on ethical leadership communication and meaningful work. Before joining BI in 2019, Suzanne has worked as an assistant professor at Maastricht University, and as a post-doctoral research fellow at Kühne Logistics University in Hamburg. She earned her PhD at Rotterdam School of Management. Suzanne has published in top tier journals such as Human Relations, Leadership Quarterly, and Journal of Business ethics.