Public Sector Communication and new forms of Influence

Lecture 4 - NORA online Lecture Series

Public Sector Communication and new forms of Influence

The fourth #NORA lecture discusses the current environment where communication in today’s society and organizations takes place. The logic of how public sector organizations should communicate is changing, and looking into how communicators balance their organizations through intangible assets.

The talk also covers the new media measurement landscape of communication, and discusses the differences in expectations when it comes to citizens and organizations.


Gregor Halff (Ph.D.) is Dean and Professor at Copenhagen Business School, Visiting Professor at Jyväskylä University and visiting faculty member at ESMT, Berlin. He was previously Professor and Deputy Dean at Singapore Management University and was the 2015-2017 Chair of the Global Alliance for Public Relations and Communication Management. Prior to joining academia, Gregor was managing partner at Publicis Groupe. His research is published, i.a., in Journal of Communication Management, Public Relations Review, and Corporate Reputation Review. Gregor is from The Netherlands and calls Copenhagen and Singapore home.

Vilma Luoma-aho (PhD) is Professor of Corporate Communication and Vice Dean of Research at Jyväskylä University, School of Business and Economics. Her research focuses on intangible assets, and she currently leads an Academy of Finland -funded research project on young people and social media. Her newest edited book, The Handbook of Public Sector Communication (Wiley) is out in 2020.


Register for lecture 4


Practical information

  • Time:Monday, 02 November 2020 12:00 - 13:00
  • Place:Zoom
  • Contact:#NORA ( )

N.B. Please note that the time zone for the webinar is CET - Central European Time


The Nordic Alliance for Communication & Management (#NORA) is a cross-disciplinary research group exploring communication as a strategic driver of sustainable organizational performance and success in a changing world. #NORA brings together leading communication managers in the Nordic region with researchers from communication and management disciplines to identify emerging trends and topics, build new research-based knowledge, and shape the debate in the Nordic countries. Follow #NORA on FacebookTwitter and LinkedIn


N.B. If you are attending other lectures within this series, please remember to register for them as well.  

Lecture 5: Crisis Management and Crisis Communication – A Nordic Dimension?
- 19 November 2020, 11:30-12:30 (CET)

Panelists: Prof Finn Frandsen, Prof Winni Johansen, (Aarhus University) & Prof Jesper Falkheimer (Lund University) including leading CCO/practitioners

Register for lecture 5