Expectation Management for Corporate Communicators

Lecture 4 - NORA online Lecture Series


An Online Lecture Series Exploring Trends in the Communication Profession from a Nordic Perspective

All organizations face increasing demands for contributing to solving societal and environmental problems. As a result, the way organizations communicate and engage with their stakeholders is rapidly changing. Sustainable organizational performance and success is dependent not only on managers’ ability to understand how they relate to their organizations but also on their understanding of the impact of their personal communication along with that of their organization, both internally and externally.  In this sense, management and communication are natural allies.

In this lecture series we explore current trends in the communication profession with an emphasis on managerial and Nordic perspectives. The lectures will provide research-based insights on key strategic issues such as sustainable development and CSR, communication ethics, crisis management as well as managing social expectations at the interface between organizations and their stakeholders.

The Nordic Alliance for Communication & Management (#NORA) is a cross-disciplinary research group exploring communication as a strategic driver of sustainable organizational performance and success in a changing world. #NORA brings together leading communication managers in the Nordic region with researchers from communication and management disciplines to identify emerging trends and topics, build new research-based knowledge, and shape the debate in the Nordic countries. Follow #NORA on FacebookTwitter and LinkedIn


Register for lecture 4


Lecture 4: Expectation Management for Corporate Communicators
- 2 November 2020, 17:00-18:00 (CET)

Panelists: Prof Gregor Halff (Copenhagen Business School), Prof Vilma Luoma-aho (Jyväskylä University) including leading CCO/practitioners.

Gregor Halff (Ph.D.) is Dean and Professor at Copenhagen Business School, Visiting Professor at Jyväskylä University and visiting faculty member at ESMT, Berlin. He was previously Professor and Deputy Dean at Singapore Management University and was the 2015-2017 Chair of the Global Alliance for Public Relations and Communication Management. Prior to joining academia, Gregor was managing partner at Publicis Groupe. His research is published, i.a., in Journal of Communication Management, Public Relations Review, and Corporate Reputation Review. Gregor is from The Netherlands and calls Copenhagen and Singapore home.

Vilma Luoma-aho (PhD) is Professor of Corporate Communication and Vice Dean of Research at Jyväskylä University, School of Business and Economics. Her research focuses on intangible assets, and she currently leads an Academy of Finland -funded research project on young people and social media. Her newest edited book, The Handbook of Public Sector Communication (Wiley) is out in 2020.

Practical information

  • Time:Monday, 02 November 2020 17:00 - 18:00
  • Place:Zoom
  • Contact:Sara Linvåg Næss (


N.B. If you are attending other lectures within this series, please remember to register for them as well.  

Lecture 5: Crisis Management and Crisis Communication – A Nordic Dimension?
- 19 November 2020, 11:30-12:30 (CET)

Panelists: Prof Finn Frandsen, Prof Winni Johansen, (Aarhus University) & Prof Jesper Falkheimer (Lund University) including leading CCO/practitioners

Register for lecture 5


For further information and registration please contact:
Sara Linvåg Næss: