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Steps towards measurement maturity and the future of evaluating communications

Wednesday
24
November
  • Starts:14:00, 24 November 2021
  • Ends:15:00, 24 November 2021
  • Location:Zoom
  • Enrolment deadline:24.11.2021 14:10
  • Contact:#NORA (nora@bi.no)
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N.B. Please note that the time zone for the webinar is CET - Central European Time

Is your organization on a journey towards communications measurement maturity? Do you know where your journey will take you? Hear from senior communication directors and experts in communications and program evaluation to understand:

  • The evolution of communication measurement and evaluation
  • The use of data-driven reputation building - focused on quality
  • How to implement a state-of-the-art measurement framework and create ownership 
  • How to apply best practices in data-driven maturity from other business functions outside communications
  • Which core principles can help you to get started and to successfully scale your measurement activities

This webinar is organized by The Nordic Alliance for Communication & Management together with the European Association of Communication Directors as part of the “Measurement Month” initiative by the International Association for the Measurement and Evaluation of Communication (AMEC).

 

Register

PANELISTS

Cathrine Torp
Cathrine Torp

Cathrine Torp

Cathrine is EVP Communications and user experience at The Research Council of Norway (RCN). The Research Council serves as the chief advisory body for the government authorities on research policy issues and distributes over NOK nine billion to research and innovation activities each year. 

Prior to taking up this position, she held the position of vice president communications director for DNV GL Oil & Gas for five years. She has two decades’ experience from heading up communication for companies such as Statoil, Storebrand, Total Norge, and Aker before joining RCN in 2018.

Stuart Bruce
Stuart Bruce

Stuart Bruce

Stuart Bruce is internationally recognised as a PR Futurist – a thinker and doer in modernised public relations and communications. He specialises in strategy, measurement and evaluation, crisis communications and PR/communications technology. 

Stuart provides strategic counsel and advisory services, professional development and training to corporations, not-for-profit organisations and governments. He works globally and has worked with clients in the UK, USA, European Union, eastern Europe, Asia and Australia. He helps clients modernise and improve communications strategy through measurement and use of new technology, professional practice and new workflows. Since 2003 he has blogged at stuartbruce.biz. 

Steffen Rufenach
Steffen Rufenach

Steffen Rufenach

Steffen Rufenach works as CEO of the consulting boutique R.A.T.E. GmbH in Frankfurt am Main. Together with his team, he supports international companies in managing rankings and ratings in areas such as ESG (environmental, social, governance), employer attractiveness, or innovation. 

He also advises clients on making business decisions based on quantifiable data, focusing here on corporate communications (internal and external) and corporate responsibility. Steffen is active in several industry associations focused on measurement, such as AMEC and ICV. He also co-hosts Measurement Mashup - a podcast on evaluation and impact assessment of communication and PR. 

Kia Haring
Kia Haring

Kia Haring

As Vice President Global Communications and Sustainability at TietoEVRY, Kia Haring builds the company’s reputation, corporate culture - and accelerates sustainable development together with her team.

Kia has more than 20 years of experience in international marketing and corporate communications from tech and energy industries as well as from the agency side. Kia is a member of the board at ProCom, Finnish Association for Communications Professionals and a Nordic representative at the board of Global Alliance for Public Relations and Communications Management.

Sunita Menon
Sunita Menon

Sunita Menon

Sunita Menon is a Global Data Strategist and Advisor for PR/Communications industry and an Adjunct Professor at University of Florida, College of Journalism and Communication. 

In her 25-year career as a global data executive in IBM, Sunita masterfully connected data and technology with people, process and purpose for revenue growth, cost savings and productivity gains -- while building data-driven organizations, talent, and mindsets.

Alexander Buhmann
Alexander Buhmann

Alexander Buhmann

Alexander is associate professor at BI Norwegian Business School, and director of the Nordic Alliance for Communication & Management. His research is situated at the intersection of communication, digital technology, and management.

Alexander is a member of the academic advisory board of the International Association for the Measurement and Evaluation of Communication (AMEC), and a member of the expert panel on artificial intelligence at the Chartered Institute of Public Relations (CIPR).

Steps towards measurement maturity and the future of evaluating communications