Back to main page EIBA 2022

EIBA 2022

Conference Tracks & Track Chairs

Emerging Markets

Marcus Møller Larsen, Copenhagen Business School, Denmark; BI Norwegian Business School, Norway
Shasha Zhao, University of Surrey, United Kingdom

This track welcomes submissions that explore the role of emerging and developing markets in International Business (IB) and encourages interdisciplinary studies that cross traditional areas of business and management research. What makes research on these markets unique is the focus on the context. Firms from and firms investing in emerging and developing markets need to behave and interact with others in unique ways.  For example, these markets are generally characterized by greater uncertainty and dynamisms than developed markets. Some of the latest developments (e.g., digitization, sustainable practices) among emerging markets multinationals (EMNEs) are increasingly challenging pre-existing knowledge and theorization of the more conventional IB research phenomena and questions. The role of MNE investment in and from developing markets is also giving rise to a series of important research questions. All empirical and conceptual papers examining international strategies or management practices that are associated with MNEs either investing in or from emerging and developing countries are considered suitable for this track. Given the environmental heterogeneities and dynamisms, this track particularly welcomes papers that push forward current knowledge frontiers. Some of the example questions include (but are not limited to): How do firms coming from countries at various levels of economic or political development differ in their global strategies? How do firms develop resources and capabilities to deal with the changing economic, geographic, political, and social conditions of their home countries and use these abroad?; What are the contextual differences in emerging and developing markets environments affecting firms, industries, development, and individuals?; How does the evolving home country context affect the innovativeness and types and processes of innovations that firms create, exploit or explore in their global expansion?; How do ownership arrangement and organizational forms prevalent in certain countries (e.g., business groups and state-owned firms) impact investment strategies?; What is the role of the informal economies typical to many developing countries in the international to and from these regions? What are the implications of EMNE and MNE operations on sustainable development in emerging and developing markets? How do interstate relations (e.g., US-China tech cold war, Russia-Ukraine conflict) involving emerging and developing markets impact on EMNEs from and MNEs in these markets? How can increasingly prominent advantages of emerging markets and their EMNEs inform our theorization of developed market MNECs?



Internationalization, FDI, EMNE, Developing Markets, Innovation, Digitization, Interstate Relations, Sustainable Development.


Submit a contribution