BI-JAMS Thought Leaders` Conference 2018
BI Norwegian Business School welcomes you to the BI-JAMS Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses in Oslo, Norway, from June 3-5, 2018.
How can managers learn from scientific research? | Robert Palmatier
How can managers learn from scientific research the way the medical profession does? Robert Palmatier (University of Washington) explains that meta analyses summarize everything we know on a question. For example, when is relationship marketing more effective than branding? How much harm will be done by a data breach? Palmatier is interviewed by Professor Fred Selnes at BI Norwegian Business School.
Robert Palmatier (University of Washington)
Marketing ROI and elasticities | Dominique Hanssens
Professor Dominique Hanssens (UCLA Anderson School of Management) talks about empirical generalizations of marketing impact in the digital age. How does the digital age augment or change extant knowledge? Hanssens is interviewed by Professor Bendik Samuelsen at BI Norwegian Business School.
Benefits and pitfalls of referral reward programs | Christian Barrot
Christian Barrot (Kuehne Logistics University) talks about his research into benefits and pitfalls of referral reward programs at BI-JAMS Thought Leaders’ Conference 2018 at BI Norwegian Business School. Referral reward programs are customer relationship management tools in which firms reward existing customers for recommending their firms. While many firms see referrals as effective acquisition strategies, Christian also warns about the limitations to their effectiveness in his interview with Associate Professor Matilda Dorotic at BI.
How marketing affects firm performance | Stefan Worm
When money is short, what marketing investment should companies prioritize? Customer satisfaction drives firm value and reduces risk, marketing orientation increases profit and brand raises sales. Stefan Worm is Associate Professor at the BI Marketing Department. Stefan is interviewed by Auke Hunneman. Mr Hunnemann is Associate Professor at the Marketing Department of BI Norwegian Business School.
B2B buying behaviour | Martin Klarmann
Professor of marketing Martin Klarmann from the Karlsruhe Institute of Technology (KIT) talks about how organisations buy and how they potentially make mistakes. Associate Professor Jon Bingen Sande from BI Norwegian Business School did the interview at BI-JAMS Thought Leaders’ Conference 2018.
Management team characteristics = high importance? | Koen Pauwels
Top management teams and firm value: What personal characteristics and compensation strategies lead to more firm value and innovation? Professor of marketing Koen Pauwels from Northeastern University is beeing interviewed by Associate Professor Stefan Worm from BI Norwegian Business School at BI-JAMS Thought Leaders’ Conference 2018.
What makes a review paper successful? | Roland Rust
Professor Roland Rust from University of Maryland talks about how review papers can help shape people's thinking about emerging topics. Interviewed by professor Anders Gustafsson at BI Norwegian Business School.
Photos from the conference.